In fact, one strategy I recommend to people who need a new idea is not merely to turn off their schlep and unsexy filters, but to seek out ideas that are unsexy or involve schleps.

I like this riff from @paulg We're biased towards ignoring anomalies or fitting them into our existing worldview. Most of the time this is a good move (hence the bias). But, occasionally, anomalies are a sign that something about the world is much different than we thought. https://t.co/DXBLyFQxJn