How to Figure Out What People Want
Generic claims (“I usually”, “I always”, “I never”)
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Many concepts that sound good on paper are infeasible to implement, or simply don’t produce the expected results. It’s frustrating when that happens, of course, but the pace of experimentation and learning at a startup is unparalleled. I think this is an especially important form of rigor for theorycels like me. Building product forces a different ... See more
Jasmine Sun • exit interview
Everything That Turned Out Well in My Life Followed the Same Design Process
Henrik Karlssonhenrikkarlsson.xyz
