How to Figure Out What People Want
Questions to dig into feature requests: “Why do you want that?” “What would that let you do?” “How are you coping without it?”
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Strategy 1: Dig Deeper to Uncover Hidden Needs
Chris Guillebeau • The $100 Startup
When you hear a request, it’s your job to understand the motivations which led to it.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The questions to ask are about your customers’ lives: their problems, cares, constraints, and goals. You humbly and honestly gather as much information about them as you can and then take your own visionary leap to a solution.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Here's what I'm always trying to understand: Are your customers who you think they are? Do they really have the problems you think they have? How does the customer solve this problem today? What would be required for them to switch?