How to Figure Out What People Want
Strategy 1: Dig Deeper to Uncover Hidden Needs
Chris Guillebeau • The $100 Startup
Innovating design requires managers to ask, What is the deepest reason people buy our product? Why is it meaningful to them? And most of all, How can we gratify people and make them more content by providing products that suggest new meanings? I know you can immediately provide a long list of answers to these questions. However, I would not be surp
... See moreRoberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Unfortunately, it’s hard to know what people really want. Many times, they don’t know themselves. When they tell you, it’s often what they think you want to hear.[1] What’s