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How to Drive Business Growth By Fostering Your Community
Outcomes for go-to-community need to be measured by the growth and retention of the community itself, as well as by less tangible but equally important qualities such as the number of new relationships, the amount of trust developed, or even degree of self-actualization. Incentives are where it all comes together; “show me the incentive and I will ... See more
Patrick Woods • Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market
The key here is for brands to stop thinking about their community just as top-of-the-funnel tactic, and instead consider it as a long-term, bottom-of-the-funnel strategy (bonding, advocacy, loyalty). Next step is to define and focus on the most valuable customer communities. Community management overall has to be more personal.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Building a true sense of community for your customers, or any other member type you're focusing on with your business, can unlock a massive source of passion and action that will help you scale your business. Community can help you create a new business category, or become the “go-to” resource in your category. It's the one thing competitors can't
... See moreDavid Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
If a company can transition from simply delivering a product to building a community, it can unlock extraordinary competitive advantages and both create and support a superior business model.
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
While stepping into new platforms and niche digital communities is a long-term game, the initial focus shouldn’t be on direct conversions. Instead, the immediate KPIs should centre on building brand affinity, engagement, and traffic. In other words, these early efforts are vital for laying the foundation, fostering a community, and ultimately drivi... See more
SOTA • Why Niche New Media Is the Future for Brands
