How to Do Nothing: Resisting the Attention Economy

Civil disobedience in the attention economy means withdrawing attention. But doing that by loudly quitting Facebook and then tweeting about it is the same mistake as thinking that the imaginary Pera is a real island that we can reach by boat. A real withdrawal of attention happens first and foremost in the mind. What is needed, then, is not a “once

This is a cruel confluence of time and space: just as we lose noncommercial spaces, we also see all of our own time and our actions as potentially commercial.

But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction. It is furthermore the cult of individuality and personal branding that grow out of such platforms and affect the w

Aggressively uncreative practices such as aimless wandering or birdwatching (or, as she perceptively calls it, “bird listening”) offer “an antidote to the rhetoric of growth” that surrounds us every day. There is ultimately a feminist and environmental case to be made for doing nothing: if we can shift our notion of constructive social behavior fro