How to Differentiate Your Ideas: The XY Premise Pitch
Your business exists in the context of a marketplace, but also in the context of your lived experience.
Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more
Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more
PS: I try to make it a point to avoid writing "generic" articles, or rehash old ideas just for the sake of producing content. My philosophy of writing is that I make a real effort to only write things that can only be written by me; things that are unique to my perspective, or at the very least the things that no one else seems to be saying.
Eleanor Konik • 🌲 Takeaways on Efficiency, Passive Learning, & Optimization
The way we would engineer this process for our clients at Digital Press is we would come up with three categories (“Content Buckets”) that represented who they were and what they wanted to write about. One category might be their industry (Biotech), the second might be related to their position within their company (Marketing), and the third might
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
It's a tricky game because you do need to be aware of best practices, what works, what doesn't, etc - that's how you grow and learn to stand out.
But at the same time, you always need to return to the question:
"Why do I create? What do I create for?"
And of all the answers that arise, understand your primary and secondary reasons.
For me, pr
... See moreJustin C Scott • The Creative Way
Your job as a writer—once you’ve found your strengths, your high-performing topic areas (validated by data), and where you prefer to sit on the Writing Spectrum—is to match different audiences, genres, and writing styles to create a new and DIFFERENT category.