At the start of 2013, I gave a presentation to Percolate about our company values and vision for the year. By June, we had doubled our headcount to 60 people. When I referenced that presentation mid-year, I realized that half the people in the room had never heard it. That moment had a huge impact on my approach to company-building.

I became

• README as a landing page.


• Dev docs.


• User docs.


• Structured dev docs (architecture and processes).


• Unstructured ingest-optimized dev docs (code style, topical guides).


• User website, beware of content gravity.


• Ingest-optimized internal web site.


• Meta documentation process — its everyone job to append to code style and process docs.

Built-in Maintenance keeps your workspace breathing

• Create an archive page today - don't wait for the "perfect" structure

This is my actual Archive page. I haven’t sorted through it yet (much of it was archived this year) but there is some organisation and structure that will help me sift through and delete things when the time is right.

• Limit