How to design a high-value community

- Talk to your users to identify whether they actually desire to be part of a community. Find out what unmet needs this service could address.

If you decide to make community a focus, make sure you co-create with your users and listen to their needs so you avoid building a stale, boring or (at worst) damaging community.

- The Community Canvas details the key aspects of your community in a simple one-page document. It is designed to be ever-changing, so you can always go back and refine it as you learn!

Who should read this? -Growth/scale ventures.-Entrepreneurs who have built an MVP and have a user base.-Companies that have a product/service with a social component, whose users would define being part of an associated community as a value-add.

- Stay in constant communication with your users. Keep them at the forefront of your mind when designing new community initiatives.

- A high-value community exists first and foremost to benefit its members. While it will ultimately benefit your brand to have a high-value community, it will be immediately obvious if you are creating “community” for a sole, self-serving purpose.