Great businesses are based on great ideas. However, the incubator doesn’t start with great ideas—it starts with plain, unproven ideas and then uses lean startup techniques to develop them into ones that can sustain a business. So it needs a steady supply of raw material to work on.

It’s all an incremental process. You start with what you can handle given the time and resources available to you, and you slowly grow, develop and evolve. The startups that succeed begin by serving one small group of people and then working out their next valuable move. It’s true for niche businesses that service a delighted, core audience, but