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How To Create A Go-To-Market Strategy In 2023
Positioning and messaging Frame the go-to-market story narrative/shape categories Create key product-centric content Collaborate on appropriate marketing activities and demand generation
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Learn from Brightcove, PatientPing, and splashscore (Mavrck) about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand es... See more
Michael Skok • Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
Product: Craft a product, an offer, and a business model that the target market cannot refuse. You test and iterate on it to prove that you have product-market fit (PMF) and a sustainable business model that will fuel future growth.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
What market opportunity should you pursue? Who is your target audience? What is your value proposition and product? How should you price the product? How do you present it in a unique and compelling manner? Which channels work best for your product, and how do you scale them?
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
