How to Create a Brand Strategy (Free Guide & Toolkit)
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
Brands help people choose. Developing a brand strategy means not leaving your audience's choice to chance, but having a plan about who you want on board to support you and how you can get them on board.
Anne Miltenburg • Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
3 Steps to Grow your Brand Identify
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
Branding is a strategic point of view, not a select set of marketing activities.
Idris Mootee • 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
![Thumbnail of Brand Archetypes: The Definitive Guide [36 Examples]](https://iconicfox.com.au/wp-content/uploads/2018/05/iconic-fox-Atchetypes-12-jungian-map.jpg)