How to Create a Brand Strategy (Free Guide & Toolkit)
Brand Tactics by Alex Smith and Anne Becker
LinkThe five essentials ingredients to any company strategy document are:
Mission - What are you meant to achieve
Vision - What does it look like once you’ve achieved it
Goal - How do you concretely know you’ve achieved it
Strategy - What is the path to achieving it
Strategic pillars - Three to five key bets that the company needs to make