My best advice for founders is to treat your company as if you are unable to raise VC money. How would you become profitable? How would you build the product in the first place? Founders would do well to follow the GitHub and Atlassian path. Once you are profitable, fundraising will become one of the easiest parts of the journey rather than the har

Unspoken Question #1. “Do I think this will work for me?” This is a head thing. Investors need to see how your startup fits with the other companies in their portfolios. They also need to know they can bring value to the table beyond just money.

I’m going to take you through the four most important questions I ask all founders. The goal of asking these questions is not just for you to understand the business but also so you yourself can answer four critical investor questions: Why has this founder chosen this business? How committed is this founder? What are this founder’s chances of succe