How to build your GTM strategy from scratch
The special ops plan discussed in the previous chapter focuses your GTM efforts on a single focal point (the market) that you will conquer first. By focusing all your forces here, you increase your chances of winning. You also strengthen your company’s capacity and resources to conquer other markets later on. This is called the Beachhead Strategy.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Gro
... See moreMaja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
With the creation of a go-to-market (GTM) strategy, companies can prepare themselves for setbacks and unforeseen circumstances, create solutions, and remove potential bottlenecks from competitors.
Yasmeen Turayhi • Product Marketing Debunked: The Essential Go-To-Market Guide
Articulating your go-to-market strategy will help you: To create clarity: establishing the context of your market (reason for being of your business, the alternatives, your customers, and their needs…). To focus: narrowing down the opportunities and removing distractions. Put your plan in motion: by turning your strategy into acti... See more