How to Build the Frameworks That Shape Industries
We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more
April Dunford • A quickstart guide to positioning
The better you are at creating and teaching frameworks, the more successful you will become.
Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
For those who advise for a living—consultants, financial planners, estate attorneys, CPAs—I've got something for you!
One aspect I appreciate about those who provide life advice is the ability to shift their mindset.
I'm talking about transitioning from the notion of merely being compensated for rendering a service to viewing yourself as a curator ... See more
One aspect I appreciate about those who provide life advice is the ability to shift their mindset.
I'm talking about transitioning from the notion of merely being compensated for rendering a service to viewing yourself as a curator ... See more