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How to build great products with game design, not gamification
Now, the previous four factors are critical to game design. Flow is perhaps the least understood. Flow is the intense and focused concentration on the present. Flow is so absorbing that we don’t worry about the past or think about the future. Flow is so demanding that we don’t care about what others think about us. Flow is so easy that we always... See more
Game Design, Not Gamification, for Great Products | Andreessen Horowitz
Companies that exploit our gameplaying compulsion will have an edge over those who don’t, so every company that wishes to compete must gamify in ever more addictive ways, even though in the long term this harms everyone.
First: choose long-term goals over short-term ones. Short, frequent feedback loops offer regular reinforcement, which helps
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