Product success will largely be determined by intention and vision—before anything is built, before AI or humans begin creation. As engineering becomes focused on pushing the AI frontier, design's role shifts to making these powerful but complex tools intuitive, accessible, and desired. Just as users choose products for their value rather than... See more

Principles for AI Product Development

• Think Simply: Make something that makes sense and provides clear value. Users need to know what to expect from your AI experience


• Think Contextually: Can you make the experience more relevant for people using available context? Customize experiences within the user's workflow


• Think Big: AI can do a lot, so start

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Perplexity just quietly dropped a 42-page internal guide on how they actually use AI at work. What I found most useful: → How they automate the small stuff. Email, meeting prep, research (all done by AI) → Using AI to amplify your curiosity, not replace it. →... See more