How to Build a Luxury Brand Without Social Media Burnout
carolynne.substack.com
Saved by M and
How to Build a Luxury Brand Without Social Media Burnout
We’re witnessing the birth of a new leisure class.
Post-luxury status symbols pt. 2: how the pendulum swing away from hustle culture is giving rise to a desire to be wasteful of your time, or hold vague job titles like Creative Director where you’re selling a perspective more than any specific... See more
eugbrandstratinstagram.comWe’re going dark in 2025 🥷.
Post-luxury status symbols pt. 1: how the ensh*ttifcation of tech and increasing hostility of online spaces is driving us back towards an offline, IYKYK culture, where staying private while still knowing what’s up is the true flex.
Feat. some examples from Apple... See more
eugbrandstratinstagram.comStill, Lush is not entirely offline—and its anti-social stance has a little wiggle room. As of now, the brand is still active on YouTube, LinkedIn, and Pinterest, and it operates an affiliate marketing program, which Constantine said is part of the brand’s larger word-of-mouth marketing strategy. With that said, the focus has largely been on... See more