How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
added by Jordan Bester and · updated 2mo ago
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
- 5 Potential roles for a Growth Team.
- Growth PM: A product manager that’s responsible for the experiment roadmap
from How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen by Andrew Chen
Jordan Bester added 2y ago
- Growth engineer: An engineer who’s focused on technical decisions and implementing experiments
from How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen by Andrew Chen
Jordan Bester added 2y ago
- Growth design: A designer leading the UX, but with an emphasis on speed
from How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen by Andrew Chen
Jordan Bester added 2y ago
- Growth data: An analyst focused on creating insights – both macro on the user lifecycle, and micro, on specific experiments
from How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen by Andrew Chen
Jordan Bester added 2y ago
- " We’ve come to see that “design thinking” and “agile engineering” are their own systems of organizational structures, workflows, philosophies, and skillsets. They are key to how we work within a company. In the same way, we can build growth teams as a system too. "
from How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen by Andrew Chen
Jordan Bester added 2y ago
- Growth marketer: A versatile marketer with an expertise in a given channel – from paid marketing to SEO to email to others
from How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen by Andrew Chen
Jordan Bester added 2y ago
- 1. Why create a growth team?2. What’s the difference between a “growth hacker” and a growth team?3. What’s the difference between growth and marketing/product/whatever?4. Where should growth teams focus?5. I’m starting or joining a growth team! What should I expect?
from How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen by Andrew Chen
Jordan Bester added 2y ago