- If your customers love your product, they’ll probably want to become ambassadors. Keep reminding them how easy it is to become one. At Craft Wallet, we keep telling this in our website, social media, emails and packaging. You should do the same. Just don’t become annoying.

-  Since it’s hard to choose, many entrepreneurs try to please everyone.  This is the best way to please no one. If you want to make a strong impact on someone,  build a product that solves their exact problem, not “everyone’s problem”.

-  Love ends with wars. It also keeps your business growing. Just keep giving it and your community will stay alive and sound. Stop giving it and they’ll change you for one of your competitors.

3. Amazing Customer Care is your best marketing tool: - Separating customer care and marketing may leave them with non-aligned goals and as your company starts growing, with communication problems. This can be avoided by making customer care part of your marketing strategy, coexisting in a harmonious symbiosis.

1. Find your early-adopters:

2. Don’t forget to give: - " How can we deliver enough value to at least establish a balance between what the user is giving us and what we’re giving to him? "

- If you can’t deliver an amazing product right at the beginning, deliver amazing customer care.

5. Know your audience: - Diversity is important but FOCUS is even more.

 You need a small group of early adopters who love your company, trust you and are willing to go through a shitstorm of bad UX, just to give you their opinion on how you can improve your product.