-  Love ends with wars. It also keeps your business growing. Just keep giving it and your community will stay alive and sound. Stop giving it and they’ll change you for one of your competitors.

  6. Love is the answer:

-  Since it’s hard to choose, many entrepreneurs try to please everyone.  This is the best way to please no one. If you want to make a strong impact on someone,  build a product that solves their exact problem, not “everyone’s problem”.

5. Know your audience: - Diversity is important but FOCUS is even more.

- If your customers love your product, they’ll probably want to become ambassadors. Keep reminding them how easy it is to become one. At Craft Wallet, we keep telling this in our website, social media, emails and packaging. You should do the same. Just don’t become annoying.

4. Make sharing easy and rewarding: - From a product perspective, product love drives adoption, which drives retention, which drives people to love the product even more, and as a consequence bring more people into it. It compounds, therefore grows exponentially. And as your users “spread” the love, you don’t need to build it over and over again,... See more

- Never forget that today’s hyper-empowered customer knows how an amazing customer experience feels like by dealing with companies like Amazon, Netflix and Apple.

3. Amazing Customer Care is your best marketing tool: - Separating customer care and marketing may leave them with non-aligned goals and as your company starts growing, with communication problems. This can be avoided by making customer care part of your marketing strategy, coexisting in a harmonious symbiosis.

- If you can’t deliver an amazing product right at the beginning, deliver amazing customer care.