Saved by Jordan Bester
How to build a Community that loves you
- Since it’s hard to choose, many entrepreneurs try to please everyone. This is the best way to please no one. If you want to make a strong impact on someone, build a product that solves their exact problem, not “everyone’s problem”.
Medium • How to build a Community that loves you
2. Don’t forget to give: - " How can we deliver enough value to at least establish a balance between what the user is giving us and what we’re giving to him? "
Medium • How to build a Community that loves you
- If your customers love your product, they’ll probably want to become ambassadors. Keep reminding them how easy it is to become one. At Craft Wallet, we keep telling this in our website, social media, emails and packaging. You should do the same. Just don’t become annoying.
Medium • How to build a Community that loves you
6. Love is the answer:
Medium • How to build a Community that loves you
- Never forget that today’s hyper-empowered customer knows how an amazing customer experience feels like by dealing with companies like Amazon, Netflix and Apple.
Medium • How to build a Community that loves you
You need a small group of early adopters who love your company, trust you and are willing to go through a shitstorm of bad UX, just to give you their opinion on how you can improve your product.
Medium • How to build a Community that loves you
4. Make sharing easy and rewarding: - From a product perspective, product love drives adoption, which drives retention, which drives people to love the product even more, and as a consequence bring more people into it. It compounds, therefore grows exponentially. And as your users “spread” the love, you don’t need to build it over and over again, y... See more
Medium • How to build a Community that loves you
3. Amazing Customer Care is your best marketing tool: - Separating customer care and marketing may leave them with non-aligned goals and as your company starts growing, with communication problems. This can be avoided by making customer care part of your marketing strategy, coexisting in a harmonious symbiosis.
Medium • How to build a Community that loves you
- Your early-adopters will give you constant feedback, talk about you to their friends while expecting a not so amazing experience using your product. They know it’s too early for you to have it all figured it out.
Medium • How to build a Community that loves you
- If you can’t deliver an amazing product right at the beginning, deliver amazing customer care.