How to Build a Better Social Network

Kelly’s vision depends on an evolution of the Internet in which the vast tangle of possible one-on-one connections partition into countless small cliques—each one a fandom or a mini community revelling in the discovery of others who share their quirks. Instead, the social-media giants effectively rerouted these connections through a small number of... See more

By getting off the ‘take treadmill’, and focusing on core-niche groups of shared interests, producers can create regenerative collective social spaces and new thought. Supporting these new spaces and the cultural outputs of such should be the primary goal of any digital organisation.

A creator needs a community, and not just any old community, but one that takes advantage of the most important dynamic enabled by the internet: a network effect.