🔑 Newsletter #31 - How to bootstrap an e-commerce business?

Welcome to the $648 billion care economy—the money we spend to care for our loved ones, from their first breath to their last. There are four dynamic areas of growth in the sector: (1) Child care. It’s a $136 billion market that’s desperate for supply and ripe for disruption and innovation. (2) Workplace. Forty-two percent of employers plan to add ... See more

FarmboxRx founder Ashley Tyrner, 39, sees healthy food as a form of health care. In 2014, she launched Farmbox Direct, which shipped boxes of fresh food anywhere in the U.S. In 2019, she pivoted to focus on the health care market, partnering with Medicare Advantage and private health insurance plans to offer produce boxes as a benefit to members, a... See more

The adult care industry is massive, currently estimated to be $140 billion in size, and remarkably complex.

Prior to eCommerce, the approach for new brands to get into nationwide retail distribution relied on crafting a convincing growth story based on success within specialty retail, local grocers, and farmers markets.

Fast forward to today, and a dizzying number of new and compelling care options for patients in new formats have hit the market. Novel payment models, rising healthcare costs, shifting financial responsibilities, a consumer preference for virtual-first experiences, and emerging market segments with new buyer dynamics have opened up new distribution... See more