Your job as a writer—once you’ve found your strengths, your high-performing topic areas (validated by data), and where you prefer to sit on the Writing Spectrum—is to match different audiences, genres, and writing styles to create a new and DIFFERENT category.

No, the real trait we should copy from these two men is their willingness to identify and then deploy what makes them different than others in their work. What that means for you all depends on you or your team.