How to be a sustainable fashion lover – and why it matters

Owing to fashion’s unmatched ability to reflect and influence culture at large, perhaps this industry is well-positioned to move society towards degrowth. It could be the future we choose.

In 2021, the British Fashion Council’s Institute of Positive Fashion addressed the impact of the fashion industry. Their top key target outcome? Reduce the volume of new physical clothing.

After all, degrowth isn’t just about the economy. It’s about culture. For example, you might try swapping or trading your future fashion rather than focusing on its currency cost. You’ll notice how such small shifts can change your own experiences with clothes.

“We don’t want a world where fashion does not exist at all. We want a world where fashion is not overconsumption but freedom of expression”, Tsagkari says. “Imagining this new idea of fashion as something creative but also simple and accessible to everyone can be a great challenge.”