How to Announce New Features - The Creative Marketer
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How to Announce New Features - The Creative Marketer
Follow-up emails and social push notifications should deliver actions that create customer value instead of trying to “educate” your customer on the product. Show don’t tell.
Medium • Zero to 1: Product Fundamentals for Go-To-Market
2. Intriguing demos Videos are one of the cornerstones to generating buzz. And product demos are a good starting point.
Ali Abouelatta • 🕖Waitlists
10 key insights from Lenny Rachitsky on building a successful newsletter:
1. What do people ask you about that you don't have a great answer to? Viral essays are hiding inside this question. If people keep asking you the same question and nobody's written the answer, take on the challenge yourself.
... See more
There are several things IFTTT did poorly when compared to Zapier:
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
Nobody cares that you launched a thing.A new website. A report. A newsletter. A campaign.Cool for you. But for the rest of us? Snooze.The announcement itself isn’t worth my attention.The value inside might be.So if you’re going to post “We’re thrilled to announce...” — stop right there.Instead:- Lead with the problem you’re tackling: “Too many... See more