Saved by Jordan Bester
How To (Actually) Calculate CAC at andrewchen
An Analysis of LTV/CAC in Offline Channels
Compounding Thoughts • Measuring What Matters
The first metric is cost per acquisition, or CPA. How much money does it cost you on average to get a new customer? If I’m running Facebook ads to sell a copy of my book, how much money does it cost to sell that book? If I’m spending $20 in ads to sell a book, my CPA is $20.