added by Jordan Bester · updated 2y ago
How To (Actually) Calculate CAC at andrewchen
We implicitly touched on customer acquisition cost (CAC) when discussing CLV, it is simply the cost of acquiring a new customer. Costs typically tucked into CAC are advertising, PR, base pay for sales people as well as commission, sales manager salaries, any on-boarding costs and any other business or industry-specific costs. The lower your CAC, th
... See morefrom #BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You're a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1) by Carol Tietsworth
Revisiting Lifetime Value and Customer Acquisition
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Timour Kosters and added
CAC (customer acquisition cost)
from Nada Easy: O passo a passo de como combinei gestão, inovação e criatividade para levar minha empresa a 35 países em 4 anos (Portuguese Edition) by Tallis Gomes