
How to achieve PMF: 10 milestones | Enzo Avigo posted on the topic | LinkedIn

Product-market fit (PMF) is the milestone of having created a product that customers are finding so much value in that they are willing to both buy it (after their test phase) and recommend it.
Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
When you have Product-Market Fit, you have healthy retention curves (they flatten out). But this isn’t the end goal. Your current retention doesn’t represent the true potential of your current product-market fit. There is a hypothetical retention curve that sits above that represents this true potential. What creates this gap? There are a set of us... See more
Bangaly Kaba • The Adjacent User Theory
The 4 Levels of PMF
pmf.firstround.com

a spectrum that provides a useful guide to finding ever-increasing PMF:
- Step 1: Get one company to love your product
- Step 2: Get one company to pay (a meaningful amount of money) for your product
- Step 3 : Get more than one company to love and pay for your product
- Step 4: Start noticing a shift from push to pull, and organic growth
- Step 5: Keep grow
Lenny Rachitsky • A guide for finding product-market fit in B2B
Superhuman | Acquired Podcast
acquired.fm
founding teams should never grow beyond six until there is true product-market fit. Product-market fit (PMF) is the milestone of having created a product that customers are finding so much value in that they are willing to both buy it (after their test phase) and recommend it. Metrics that show whether PMF has been achieved include revenue, renewal
... See more