How to achieve PMF: 10 milestones | Enzo Avigo posted on the topic | LinkedIn
- Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta, L
Lenny Rachitsky • A framework for finding product-market fit | Todd Jackson (First Round Capital)
It starts with a small group of customers who see your product as a must-have, and from there, you build momentum as you make continuous improvements across the customer journey.
Sean Ellis • Stop Waiting for the PMF Rocketship to Launch
I think of product-market fit as the transition moment you feel as a founder when you go from "pushing" your product on people to them "pulling" it out of your hands. But the path to get there is deeply personal. One founder’s journey to product-market fit may look totally different from another’s, and yet both paths could be completely valid — wh
... See moreFirst Round Capital • Airtable's Path to Product-Market Fit
The 4 Levels of PMF
pmf.firstround.com
For a B2B company, know that enterprise customers have budgets just for testing new technology and will buy your product to do just that. This does not mean that you have achieved PMF. For these types of customers, only long-term contracts are an indication that they actually value your product and want to use it.