How to achieve PMF: 10 milestones | Enzo Avigo posted on the topic | LinkedIn

Product-market fit progresses in levels . It’s not a binary state where you have it and you’re golden, or you don’t and you’re not on the path. But it’s also not a vague spectrum or fuzzy sliding scale, where you can’t be sure where you’re at.

a leading indicator of product/market fit: Just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.”

After benchmarking nearly a hundred startups, Sean Ellis found that the magic number for product/market fit was 40%.

First Round Capital’s PMF framework consists of four levels: nascent, developing, strong, extreme

1. Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta, L

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only long-term contracts are an indication that they actually value your product and want to use it. There is no magic metric, but for a B2B company, it’s hard to imagine PMF at anything less than $1 million in annual recurring revenue. Why not grow beyond six team members before reaching PMF? Three main reasons: morale, communication and organizat

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founding teams should never grow beyond six until there is true product-market fit. Product-market fit (PMF) is the milestone of having created a product that customers are finding so much value in that they are willing to both buy it (after their test phase) and recommend it. Metrics that show whether PMF has been achieved include revenue, renewal

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