How to achieve PMF: 10 milestones | Enzo Avigo posted on the topic | LinkedIn

First Round Capital’s PMF framework consists of four levels: nascent, developing, strong, extreme

1. Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta, L

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Finding PMF is a game of delayed gratification. Notion: 3 yrs Airtable: 4 yrs Figma: 5 yrs Don't go so fast you tire out your ability to think non-linearly. In PMF, go slower to go fast.

a spectrum that provides a useful guide to finding ever-increasing PMF:

• Step 1: Get one company to love your product


• Step 2: Get one company to pay (a meaningful amount of money) for your product


• Step 3 : Get more than one company to love and pay for your product


• Step 4: Start noticing a shift from push to pull, and organic growth


• Step 5: Keep grow

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only long-term contracts are an indication that they actually value your product and want to use it. There is no magic metric, but for a B2B company, it’s hard to imagine PMF at anything less than $1 million in annual recurring revenue. Why not grow beyond six team members before reaching PMF? Three main reasons: morale, communication and organizat

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