Saved by Mike Renaud
How the Occult Shaped Branding’s Obsession With Color
After the DTC era, brands have become present in every part of our lives, ambient, diffuse, meaning things to us. Sports, music, health, sleep, and person-to-person communication have become interpenetrated with brands. We all know that blue iMessage bubbles mean luxury conversation. Is luxury spirituality so absurd?
Toby Shorin • Life After Lifestyle
Design gets into your psyche.
Debbie Millman • Brand Thinking and Other Noble Pursuits
This is peak Lifestyle. Easier than ever to launch a brand. More goods than ever. Software-enabled, integrated supply chain driven business models. An explosion of online social media cultures. These elements have become omnipresent, splashed across our lives like the patterned splotches of a magic eye book. Stare long enough, and you begin to see ... See more
Toby • Life After Lifestyle
The advance of technology, labor, and desire standardization continued through the rest of the 20th century. Then, about 20 years ago, a new nexus for standardization earned the attention of people with plenty of money to invest.
That nexus was attention . And where our attention goes, our identity tends to follow.
Advertising for mass media relied ... See more
That nexus was attention . And where our attention goes, our identity tends to follow.
Advertising for mass media relied ... See more
Tara McMullin • Standardize Me — what works
A natural outgrowth of the romantic’s interest in emotional states—the primacy of the subjective experience over objective truth—was the movement’s attraction to the nostalgic and the uncanny.
Tim Leberecht • The Business Romantic
We dismiss color and joy as childish and frivolous, prizing neutral hues as a mark of coolness and mature taste.