One major benefit of subcultures is that they open up necessary space when the mainstream becomes too crowded. Now, thanks to the internet, everything is supposedly a subculture—the mainstream has supposedly broken into a thousand fragments. One would assume this creates more room for everyone to spread out, literally and figuratively, but even

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START A CULT, MY SON: A MANIFESTO The future is cults. All around you are cults, the world is already full of them. History is full of cults. You need to learn how to start them, you need to be able to recognise them. Study cults.

The niche is flourishing — winning even — and we’re beginning to finally find representation in our products and titles. There’s something for each of our tastes. Communities too. It’s never been easier to find your tribe. And with that, tribalism.

We’re evidently in control of our view of culture. And with that, bespoke facts and realities.