How the Internet Ate Media

Erik Torenberg eriktorenberg.substack.com

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The fact that internet is vast, uncharted territory—anyone can take a hold and move culture—means that culture is becoming more diverse.

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In old media, news was filtered before publication, making the media the gatekeepers. The Viral Editor reversed gatekeeping: on blogs and social media, content is filtered after publishing, during distribution.

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"Social media turned you, me, and everyone into broadcasters (if aspirational ones). The results have been disastrous but also highly pleasurable, not to mention massively profitable—a catastrophic combination."

The Age of Social Media Is Ending - The Atlantic, November 2022