How the House v. NCAA settlement could reshape college sports: What you need to know
nytimes.com
How the House v. NCAA settlement could reshape college sports: What you need to know
Opinion | How American Sports Leagues Sold Out and Shattered Sports Culture
nytimes.com
This model isn't only creating a loyal audience but making money. Barstool Sports' annual revenue in 2019 was between $90M - $100M (Barstool Sports was purchased by Penn Gaming for $450MM in 2020). A majority of the revenue came from podcasts, merchandising, and gambling. Yes, some of their revenue is ad-supported, but it's a unique model. Advertis... See more