I’ve observed, both as a founder and in our conversations with startups, that finding product market fit is frustratingly vague: Everyone tells you you need it, but offer only hazy generalities on how to get there. Most guidance boils down to “listen to your users.” Good advice, but it still leaves open the question of how to get those critical fir... See more

Many products won’t hit the 40 percent threshold, however, and in that event, the growth team’s first efforts must be focused on determining why the product isn’t getting a better response. If 25 to 40 percent of respondents answer “very disappointed,” then often what’s needed are tweaks either to the product or to the language used to describe the

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“How would you feel if you could no longer use [ProductName]?”

a) Very disappointed

b) Somewhat disappointed

c) Not disappointed

d) N/A I no longer use [ProductName]

If they never used the product or haven’t used it in several months, you already know the answer is c or d. So ideally you’ll want to limit your sample size to people who have used the prod... See more