Saved by sari and
[Guest post] How Substack Became Milquetoast
RSS is a civilized way of following updates from disparate sites you like, aggregating them in one central place that's separate from the mailbox where they can be saved to be read later, organized by source if need be. Newsletters —stuff that hits your inbox— strike me as barbaric.
Applied Divinity Studies • [Guest post] How Substack Became Milquetoast
In the past, you might have spent 10 hours reading a book that took 4 years to research and write, a 3500x multiple on time! Today, a newsletter that publishes M-F and takes 30 minutes to read only provides a 67x multiple.
Applied Divinity Studies • [Guest post] How Substack Became Milquetoast
It’s better for authors to think persistently and write occasionally than the other way around.
But on Substack, you’re paid monthly, creating pressure to churn out regular updates. Since it’s impossible to have interesting novel thoughts twice a week every week, this also means writers skew heavily towards summarizing the news, pumping out quick... See more
But on Substack, you’re paid monthly, creating pressure to churn out regular updates. Since it’s impossible to have interesting novel thoughts twice a week every week, this also means writers skew heavily towards summarizing the news, pumping out quick... See more
nintil.com • [Guest post] How Substack Became Milquetoast
The problem is not merely homogeneity of topic, but homogeneity of substance. If you have to publish a newsletter every week, you don’t have the room or incentive to take risks.
Applied Divinity Studies • [Guest post] How Substack Became Milquetoast
I said earlier that the biggest risk to Substack is archives, but that’s only true in the existential sense. With regards to future growth, the biggest risk is that the mainstream population continues to read mainstream journals, and Substack never crosses the chasm.
Applied Divinity Studies • [Guest post] How Substack Became Milquetoast
Even if the author and readers are interesting people in isolation, aggregation forces this blob of individuals into a milquetoast morass.
Applied Divinity Studies • [Guest post] How Substack Became Milquetoast
One argument for newsletters is that it allows senders to track metrics about who reads their work, how much they read, etc. In Nintil for example while I have some Google Analytics metrics, I have zero information if you read it via RSS and not open the page
Applied Divinity Studies • [Guest post] How Substack Became Milquetoast
having someone who is not your spouse feed their thoughts to you 5-days-a-week, thoughts that they themselves have only had a day to work on, thoughts which would likely go refined or unexpressed in a publication with longer-time horizons, is probably not good for your brain.
Applied Divinity Studies • [Guest post] How Substack Became Milquetoast
Subcultures allow for an escape from status as a zero-sum game. If you’re the king of your own world, you don’t feel bad for being at the bottom of someone else’s social ladder (1, 2). Bloggers know they aren’t universally popular, but it doesn’t matter as long as you have your corner of the internet.
In contrast, Substack totally violates Social... See more
In contrast, Substack totally violates Social... See more