Holy shit, Duolingo just absolutely schooled me. 🤯
They have research showing that “streaks” are a negative retention feature.
- Adds stress to users
- They quit when they break them.
The relentless section is PERFECT because it’s non-binary and... See more
The research team at Hampton did a deep dive on what makes Duolingo addictive.
Their growth is insane.
Revenue up 43% in the last 12 months. Daily active users up 59% (34.1m). Gross profit margin of 73%.
Over 7 million people have used the app every singe day for... See more
