How strategic use of design can increase brand value
A concept is strategy, visualized
Great designers are able to distill the essence of a strategy and transmute it (through a mockup, a storyboard, a sentence, a quote, a metaphor, or a story) into a form that stakeholders can grasp and embrace.
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Good strategy is design, and design is about fitting various pieces together so they work as a coherent whole.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
The ability to collaborate, manage the increasing complexity of design problems, to design “in context” to their target audiences, and to be accountable for design decisions through measurement transforms designers from “makers of things” to “design strategists.”
David Holston • The Strategic Designer
A design-type strategy is an adroit configuration of resources and actions that yields an advantage in a challenging situation. Given a set bundle of resources, the greater the competitive challenge, the greater the need for the clever, tight integration of resources and actions. Given a set level of challenge, higher-quality resources lessen the n
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