How strategic use of design can increase brand value

How strategic use of design can increase brand value

How strategic use of design can increase brand value

Wanda Grimsgaard designandstrategy.co.uk

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Brand Strategy's Role

A strong brand purpose helps build a defensible moat in a commoditized world, going beyond just creating 'cool' ads.

Big agencies have undervalued strategy by giving it away for free, focusing on advertising outputs instead of competing with firms like McKinsey.

Will Poskett believes that brand strategy should be implemented

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Strategy Sessions • Strategy Over Creativity With Will Poskett