updated 2mo ago
How strategic use of design can increase brand value
- And though it's useful to be able to tell them apart, design is about strategic and tactical work happening together. At the heart of many stubborn design projects and unimpressive outcomes are people coming in with an incompatible mental models; overplaying strategy or tactics, and neglecting the other.
from Strategy and Tactics in Design by Mehmet Aydın Baytaş
Adam Zeiner added
- the design field (digital or otherwise) has struggled for decades to achieve an invisible, and dare I say, imaginary seat at the table. In our efforts to get business to take us seriously, we have distorted the true value of design, which is what makes it unique in the first place. The true value of design, however, was never to find a single solut... See more
from Designing for the last earth by Angelos Arnis
Stuart Evans and added