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How Startups Die From Their Addiction to Paid Marketing at Andrewchen
One reason why an acquisition-only approach will fail is because it doesn’t have your customers’ unique journeys in mind, or how the way they define “value” changes over time. The acquisition-only approach is too busy bombarding people with a stream of “buy-now” messages, offering specials and discounts they might not care about.
Valentin Radu • The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
The distribution channels that underpinned the rise of today’s Internet giants have dried up. Google, Facebook, and Amazon serve as a triopoly that dominates online advertising. The three accounted for 90% of US digital advertising in 2020, up from 80% in 2019. The arbitrage that once existed on these platforms has more or less disappeared and CPMs... See more