added by Kassen Qian · updated 2y ago
How Spotify builds products
- The Ship It stage ends when the product is available to all users.
from How Spotify builds products by Henrik Kniberg
Kassen Qian added 2y ago
- We don’t launch on date, we launch on quality.
from How Spotify builds products by Henrik Kniberg
Kassen Qian added 2y ago
- The Think It stage ends when management and the squad jointly believe that this product is worth building.
from How Spotify builds products by Henrik Kniberg
Kassen Qian added 2y ago
- We ensure that our products go from being great at launch to becoming amazing, by relentlessly tweaking after launch.
from How Spotify builds products by Henrik Kniberg
Kassen Qian added 2y ago
- Our core philosophy is: We create innovative products while managing risk by prototyping early and cheaply.
from How Spotify builds products by Henrik Kniberg
Kassen Qian added 2y ago
- The Build It stage ends when management and the squad jointly believe that this product fulfills the basic narrative and is good enough to start releasing to real users.
from How Spotify builds products by Henrik Kniberg
Kassen Qian added 2y ago
- The flow: Think It = figure out what type of product we are building and why. Build It = create a minimum viable product that is ready for real users. Ship It = gradually roll out to 100% of all users, while measuring and improving. Tweak It = Continuously improve the product. This isn't really an end state; the product stays in Tweak It until it i... See more
from How Spotify builds products by Henrik Kniberg
Kassen Qian added 2y ago
- The biggest risk is building the wrong product - a product that doesn’t delight our users, or doesn’t improve success metrics such as user acquisition, user retention, etc. We call this “product risk". The 4-stage model helps us drive down risk and get products out the door quickly.
from How Spotify builds products by Henrik Kniberg
Kassen Qian added 2y ago