Community breeds growth

The most unexpected outcome was how Notes fostered genuine connections with other writers, which in turn led to more organic mentions, recommendations, and growth. This created a beautiful flywheel effect that continued driving subscriber growth even on days when my Notes didn't perform exceptionally well.

Fiskars decided there was an opportunity to create community around a group of people who are passionate about scrapbooking and the tools they use in their hobby. Part of the process involved turning their blog over to customers—four lead “Fiskateers,” who sparked a scrapbooking movement that now includes store appearances and conventions. Letting

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