How Silicon Valley helps spread the same sterile aesthetic across the world

In the 2010s many of our public spaces started to be molded, physically and literally, by the market advantage of luring patrons looking for highly Instagrammable shots. Businesses that once paid large sums of money to have photographs taken for advertisements that cost even more to run now had access to an army of free labor, taking pictures for f... See more

There’s a danger that, through algorithmic digital platforms, we can stay ensconced in our soothing aesthetic bubbles.

NYC tech’s newest symbol of peak status is a studio space built around a creative collective. The current wave of VCs & founders are running their businesses out of “Brooklyn-based studios” and investing in “the art of company building” predicated on taste. It’s all connected

anu

@anuatluru

·

3h

The new high-status thing is being a creative, high-p... See more

The homogeneity contrasted with the overall hipster philosophy of the 2010s, namely, that by consuming certain products and cultural artefacts you could proclaim your own uniqueness apart from the mainstream crowd – in this case a particular coffee shop rather than an obscure band or clothing brand. “The irony of it all is that these spaces are sup... See more