How Rick Rubin and Kanye West make groundbreaking creative work.

To see past the ordinary and mundane and get to what might otherwise be invisible.

An integral part of the artist’s work is deciphering these signals. The more open you are, the more clues you will find and the less effort you’ll need to exert. You may be able to think less and begin to rely on answers arising within you.

Similarly, the total output of human creativity, in all its kaleidoscopic breadth, pieces together the fabric forming our culture. The underlying intention of our work is the aspect allowing it to fit neatly into this fabric. Rarely if ever do we know the grand intention, yet if we surrender to the creative impulse, our singular piece of the puzzle

As artists, we seek to restore our childlike perception: a more innocent state of wonder and appreciation not tethered to utility or survival.

Memories and the Subconscious