How Rick Rubin and Kanye West make groundbreaking creative work.

adventure of discovery, that’s the work of the artist. The surprises along the way can expand your work, and even the art form itself.

We tend to think of the artist’s work as the output. The real work of the artist is a way of being in the world.

If you know what you want to do and you do it, that’s the work of a craftsman. If you begin with a question and use it to guide an adventure of discovery, that’s the work of the artist. The surprises along the way can expand your work, and even the art form itself.