How Pinterest utterly ruined photo search on the internet

For most queries, Google search is pretty underwhelming these days. Google is great at answering questions with an objective answer, like “# of billionaires in the world” or “What is the population of Iceland”. It’s pretty bad at answering questions that require judgment and context like “What do NFT collectors think about NFTs?”.

Somewhere between the late 2000’s aggregator sites and the contemporary For You Page, we lost our ability to curate the web. Worse still, we’ve outsourced our discovery to corporate algorithms. Most of us did it in exchange for an endless content feed.