How Patagonia Became The Most Reputable Brand In The United States
On being an early adopter of organic cotton in Patagonia's garments: “The constraints we place on ourselves require innovation that then sets us apart from other companies”
Rodney Evans • How Patagonia became Patagonia w/ Vincent Stanley
Can a company that wants to make the best-quality outdoor clothing in the world be the size of Nike? Can a ten-table, three-star French restaurant retain its third star when it adds fifty tables? Can you have it all? The question haunted me throughout the 1980s as Patagonia evolved.
Yvon Chouinard • Let My People Go Surfing: The Education of a Reluctant Businessman
The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
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Patagonia founder Yvon Chouinard discusses in his book, Let My People Go Surfing: The Education of a Reluctant Businessman.
Bill Kenney • Conquer Your Rebrand
Yves Choinard, Patagonia founder, acknowledged that “Patagonia is not perfect by any means. We do not have all the answers, but the fear of getting things wrong in the process cannot stop us from trying to get things right in the end.”