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updated 6mo ago
updated 6mo ago
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Patagonia founder Yvon Chouinard discusses in his book, Let My People Go Surfing: The Education of a Reluctant Businessman.
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How might Patagonia involve us, beyond just selling us less damaging stuff? Such an approach would not challenge everything the company does; rather, it would reframe it, and as a result open up so much more. The emphasis would be on maximising connection, inspiration, and participation. For example, the Footprint Chronicles might be refocused to g
... See moreAt the base of a mountain wall, where you spread out your gear to organize for a climb, it was easy to spot the tools made by Chouinard Equipment. Ours stood out because they had the cleanest lines. They were also the lightest, strongest, and most versatile tools in use. Where other designers would work to improve a tool’s performance by adding on,
... See moreJonathan Simcoe added
Patagonia employees have diverse political, social, and religious beliefs. That’s as it should be. And not everyone wants to change the world, but we want the company to feel like home for those who do. Employees who were drawn to Chouinard Equipment, and later to Patagonia, either shared those values or did not mind working among those who held th
... See moreYanis Markin added