How Patagonia Became The Most Reputable Brand In The United States
Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Yvon Chouinard • 1 highlight
amazon.com
Can a company that wants to make the best-quality outdoor clothing in the world be the size of Nike? Can a ten-table, three-star French restaurant retain its third star when it adds fifty tables? Can you have it all? The question haunted me throughout the 1980s as Patagonia evolved.
Yvon Chouinard • Let My People Go Surfing: The Education of a Reluctant Businessman
Patagonia founder Yvon Chouinard discusses in his book, Let My People Go Surfing: The Education of a Reluctant Businessman.
Bill Kenney • Conquer Your Rebrand
On being an early adopter of organic cotton in Patagonia's garments: “The constraints we place on ourselves require innovation that then sets us apart from other companies”
Rodney Evans • How Patagonia became Patagonia w/ Vincent Stanley
It wasn’t the products that set Patagonia apart from its peers in the category; it was the beliefs of the brand—its conviction about climbing clean—that drew people to consume. Patagonia didn’t go out to find an audience to sell to. Instead, it found a congregation who shared its beliefs, and those people took action.