How Patagonia became Patagonia w/ Vincent Stanley
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How Patagonia became Patagonia w/ Vincent Stanley
Do they use sustainable materials? What sustainable initiatives are they supporting? Do they have a fair trade certification? Do they have a B Corp certification? Are they members of an environmental giveback, giving part of their profits to a nonprofit dedicated to climate solutions, like 1% for the Planet? What does their end-of-life recycling lo
... See moreZoë Rom • Becoming a Sustainable Runner: A Guide to Running for Life, Community, and Planet
If we are going to take responsibility for our products from birth to rebirth, and if we encourage our customers to send in their pants for repair, and if at the end of their lives we promise to recycle them into other valuable products, then the smartest thing we can do is make those pants last as long as possible because you really don’t want to
... See moreNaomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Interestingly, the more Patagonia made decisions that would theoretically harm its business (like telling people not to buy more of its products), the bigger its business became. People just kept buying.
Marcus Collins • For the Culture
Corporations like Patagonia, Toyota, Ericsson, and Microsoft would make flow a critical piece of their strategy and culture.
Steven Kotler • The Rise of Superman: Decoding the Science of Ultimate Human Performance
Traditionally, you'd find labels like "organic" and "sustainably-grown" in the grocery aisle, but the same verbiage is becoming popular in the fashion industry, too.