
How not to Plan: 66 ways to screw it up



The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
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The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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